![]() That location has only been open eight months, so tattoos given there would not have faded yet. We should note that none of the seven angry customers the Chronicle spoke with got their tattoos at the Valencia Street shop. “The whole point was that I didn't want to have a permanent, real tattoo.” ![]() ![]() “If I had known I would still have this on my leg, I wouldn't have done it in the first place,” customer Michelle Mathews told the Chronicle, noting her tattoo is still very visible after 17 months. The Chron reports that one customer’s tattoo “is at 19 months with about 75% visibility” A new exposé in the Chronicle reports that Ephermeral tattoos are not fading after 15 months, and jilted customers are worried they might be stuck with a long-term commitment they didn’t sign up for. ![]() When our sister site Hoodline covered a new “temporary” tattoo parlor on Valencia Street called Ephemeral that opened in March, they pointed out a company press release claiming to offer “the first made-to-fade tattoo ink that disappears in 9-15 months.” Hoodline also noted “The Ephemeral website may feel more like a startup’s website than that of a tattoo studio” and that “the New York-based company has raised more than $20 million in venture capital, and is in aggressive growth mode with other studios in Brooklyn, Los Angeles, and another in Atlanta on the way.”Įphemeral may have also been kind of startup-y in their use of a “growth hack,” that is, promoting the technology as far more effective than it actually is. The tattoo parlor Ephemeral on Valencia Street promised tattoos that are “made to fade” within a year, but worried customers are frantic that after a year and a half, their tattoos have not faded much at all. ![]()
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